If you tuned in for the 2024 NASCAR Cup Series race at Talladega, you probably still remember it—Tyler Reddick raced the #45 car straight into Victory Lane, and Piggly Wiggly was there for every thrilling lap. That moment wasn’t just a win for 23XI Racing—it was a proud celebration for the entire Piggly Wiggly family, from our local stores here in Birmingham, Alabama, to race fans across the South.
This spring, we’re back for more.
For the 2025 Jack Link’s 500 at Talladega Superspeedway, Piggly Wiggly is once again teaming up with Reddick and the #45 car. This time around, fans will see a bold, new look featuring a vibrant Xfinity Mobile livery—but the mission stays the same: bring the heat, fight for first, and make our customers proud.
Racing Roots and Southern Pride
There’s no track quite like Talladega Superspeedway. It’s not just the largest oval in NASCAR—it’s a place where speed, skill, and spirit collide. The high banks, the roaring crowds, and the Alabama sunshine make it the perfect backdrop for Piggly Wiggly to show up and stand tall.
Our racing story gained new momentum last year when we partnered with the Jordan Brand-wrapped #45 car, a collaboration that thrilled fans and united our communities. We shared our excitement ahead of the race in our sponsor announcement, and just days later, we celebrated Reddick, Michael Jordan, and Piggly Wiggly in Victory Lane.
That win was a symbol of Southern resilience, smart teamwork, and community connection—everything we value here at Piggly Wiggly.
What to Expect at Talladega in 2025
This year, the #45 Toyota Camry returns with a sleek new look—deep purple and chrome, proudly wrapped in Xfinity Mobile branding. But don’t be fooled by the fresh paint. Reddick is still one of the sport’s fiercest drivers, and he’s hungry for another win on the biggest stage in NASCAR.
We’re proud to once again put our name on the car and cheer Reddick on as he looks to defend his Talladega title.
Mark your calendars:
🗓️ Sunday, April 27
🕒 3:00 PM ET
📺 Live on FOX
Watch for the #45 car weaving through the field—powered by grit, strategy, and a little Southern soul.
Your Pit Stop Before the Green Flag Drops
No race day is complete without the right spread—and your local Piggly Wiggly store in Birmingham has everything you need to make the most of it.
Whether you’re hosting friends or going solo with a seat on the couch, swing by your neighborhood Pig for:
- Premium cuts of meat for grilling and BBQ
- Chips, dips, and tailgate favorites
- Craft sodas, cold beer, and local beverages
- Game-day bundles and weekly specials
Check our Weekly Ad for deals or download the Pig Bham App for iPhone or Android to stay stocked, save big, and skip the line.
Reddick. The #45. Talladega. The Pig.
We couldn’t be more excited to be back in the game with one of the fastest drivers on the track. As the engines fire up and the green flag waves, we’ll be cheering just as loud as you are.
From your local Piggly Wiggly to the heart of the action at Talladega, we’re proud to say:
We’re in it for the ride—again.