Introducing Double Hazy Snake from Good People

Limited-Release | 10% ABV | Locally Brewed in Downtown Birmingham

When it comes to Alabama-born craft beer, few names carry the weight of Good People Brewing Company—and few brews draw a crowd like the legendary Snake Handler Series. Now, Good People’s newest release, Double Hazy Snake, is landing on shelves and in coolers at select #thepigbham stores across the Birmingham area. Bigger, bolder, and juicier than ever, this turbo-charged hazy IPA delivers the most intense Snake yet. Please note: You must be 21 or older to purchase alcohol. Drink responsibly.

A Local Legend, Amplified

Double Hazy Snake builds on the same malt-oat-wheat foundation as the original but layers in an intensified hop blendto boost its tropical complexity and aromatic punch. The hop bill includes:

Citra – Juicy citrus and tropical fruit notes
Mosaic – Blueberry, mango, and stone fruit
Idaho 7 – Bright pineapple, pink grapefruit, and a touch of pine
Simcoe – Earthy, dank undertones and resinous balance
Cascade – Classic grapefruit zest and floral bite

The result is an elevated hazy IPA experience: waves of pineapple, mango, citrus, and creamy coconut, all wrapped in a soft, cloud-like mouthfeel with a low bitterness finish. The aroma practically floats out of the glass.

Person holding a can of Good People Brewing Double Hazy Snake IPA and a plate with a pulled chicken sandwich, chips, and baked beans — Bold meets backyard—Double Hazy Snake IPA is the perfect match for your favorite cookout classics, now stocked at Piggly Wiggly Birmingham.

Why Birmingham Hop Lovers Should Care

The Apex of the Snake Handler Series

This isn’t just a bigger beer—it’s the evolution of a craft icon. Starting with Snake Handler, followed by Hazy Snake, this third entry in the series completes a hoppy trilogy that has defined Alabama’s hazy IPA game.

100% Alabama-Brewed, Start to Finish

Since 2008, Good People Brewing has anchored Birmingham’s craft beer scene. Every batch is still brewed right downtown, ensuring your pint supports local jobs, creativity, and community pride.

Here for a Good Time, Not a Long Time

Double Hazy Snake is a limited quarterly release, available for just a few months at a time before it disappears back into the brewhouse vault. Catch it while you can—these cans won’t stay cold for long.

Person pouring Good People Brewing’s Double Hazy Snake IPA from a can into a pint glass that reads “Have A Good One” — Bold, juicy, and brewed in Birmingham—Double Hazy Snake IPA is your go-to for rich flavor and easy sips. Find it now at select Piggly Wiggly Birmingham stores.

When to Crack a Cold One

Here are some of our favorite pairings for Double Hazy Snake, all available at Piggly Wiggly Birmingham stores:

Occasion	Why It Works
Lake-day boat coolers	Big tropical flavors match the sunshine; 10% ABV means fewer cans to carry.
Spicy smoked wings	The lush, velvety body soothes heat while the fruit-forward hops lift the dish.
Late-night porch hangs	Hazy, soft, and bold—perfect for unwinding under Alabama’s summer skies.

Find It at #thepigbham

Double Hazy Snake is now slithering onto shelves at select Piggly Wiggly Birmingham locations. Want to know exactly where to find it—or when the next drop hits? Download The Pig Bham App on the App Store or Google Play to stay tapped into fresh inventory, tasting events, and special releases.

Strike now—Double Hazy Snake won’t be around forever.