A Cool Celebration in Full Swing
July is here, and that means it’s time to celebrate the most delicious month of the year—National Ice Cream Month! As the Alabama sun turns up the heat, nothing beats the cool comfort of your favorite frozen treat. Whether you’re scooping up sundaes for a backyard barbecue or sharing novelty bars with the kids by the pool, ice cream brings people together like no other dessert.
And it’s no wonder: the average American enjoys around four gallons of ice cream each year—proof that this classic indulgence is a staple of summer (and beyond).
At Piggly Wiggly Birmingham, we’re proud to be your neighborhood source for all things frozen and flavorful. Our local stores are stocked with the brands you know and love, offering a wide selection of family favorites, Southern classics, and seasonal surprises to make your summer the sweetest one yet.
Southern Scoop: Beloved Brands with Deep Roots
Blue Bell: Classic Comforts and Seasonal Surprises
With over a century of ice cream-making tradition, Blue Bell has been a household name in the South since 1907. Known for its rich flavors and creamy textures, this Texas-based brand is a top seller in Alabama—and a freezer essential for many local families.
Fan favorites like Homemade Vanilla, Buttered Pecan, and Cookies ’n Cream continue to top the list, but summer is also the season for Blue Bell’s limited-time flavors. Look for Root Beer Float, a nostalgic twist that brings old-school soda fountain vibes to your dessert bowl.
Mayfield Dairy Farms: Nostalgia in Every Scoop
Another Southern staple, Mayfield Dairy Farms has been delivering creamy, delicious ice cream since 1923. With roots in Tennessee and a strong following throughout Alabama, Mayfield combines time-honored recipes with rich dairy goodness in every bite.
Signature scoops like Southern Butter Pecan and Moose Tracks offer familiar comfort, while their novelty formats—including bars, sandwiches, and cones—make it easy to take your favorite flavors on the go. Perfect for picnics, beach coolers, or simply stocking the freezer with family-friendly options.
Blue Bunny: Whimsy, Variety, and Family Fun
If you’re craving a little extra fun, Blue Bunny delivers with bold flavors, bright packaging, and tons of variety. Known for its novelty offerings and playful approach to dessert, Blue Bunny is a hit with kids and adults alike.
This summer, don’t miss the Chocolate-Covered Strawberry novelty bar—a crowd-pleasing blend of fruity flavor and sweet chocolate shell that’s sure to be the highlight of any summer gathering.
What’s Hot (and Cold): Consumer Favorites in Alabama
Top Local Flavor: Buttered Pecan
In Alabama, Buttered Pecan continues to reign supreme. This rich, nutty, Southern-born flavor has earned its spot as a regional favorite, delivering just the right balance of creaminess and crunch. You’ll find it offered by top brands like Blue Bell and Mayfield, always in high demand throughout the summer.
Frozen Novelties on the Rise
While classic tubs are timeless, frozen novelties are gaining ground fast. Ice cream bars, cones, and sandwiches offer convenience, portion control, and portability—perfect for active families, road trips, and poolside treats.
Parents love the grab-and-go ease, and kids love the fun shapes and surprise fillings. It’s no wonder these handheld treats are becoming a seasonal must-have in Birmingham homes.
Limited-Time Summer Editions
Each summer brings a wave of exclusive, limited-edition flavors that create excitement in the freezer aisle. These special offerings don’t last long, so shoppers are quick to grab them while they can. Whether it’s a nostalgic throwback or a new twist on a classic, these flavors keep your summer menu feeling fresh and festive.
Make It Easy: Digital Perks with The Pig Bham App
Shop Smarter with Digital Coupons
Finding your favorite frozen treats is even easier with the Pig Bham App (also available on Google Play). Browse weekly deals, clip digital coupons, and plan your shopping trip from the comfort of home. You’ll save time and money without missing out on the season’s sweetest selections.
Explore by Lifestyle
Whether you’re shopping for a crowd or stocking up for solo indulgence, the app makes it easy to find what fits your needs.
- Family gatherings? Grab full-size tubs of your favorite flavors.
- Pool parties and road trips? Reach for pre-packed novelties.
- Weeknight dessert fixes? Single servings and mini cups have you covered.
A Taste of Summer: Visual & In-Store Inspiration
There’s nothing more inviting than a freezer filled with colorful tubs, cheerful cones, and family-favorite bars. In-store, look for your favorites from brands like Blue Bell, Mayfield, and Blue Bunny.
Whether it’s families enjoying ice cream at a picnic, kids sharing popsicles at summer birthdays, or a close-up of a dripping cone on a sunny day, these images capture the spirit of Southern summers—sweet, shared, and unforgettable.
Make This Summer a Sweet One
There’s no better time than July to indulge in ice cream, explore new flavors, and bring home frozen joy to your family. At Piggly Wiggly Birmingham, we’re here to make it easy with unbeatable variety, value, and local convenience.
Celebrate National Ice Cream Month by indulging in your favorite frozen treats! Visit your neighborhood Piggly Wiggly Birmingham to explore a delightful selection of ice cream flavors and novelties, or conveniently browse and shop through The Pig Bham app. Don’t miss out on making this July the coolest one yet!