Alabama-made rolls, homemade flavor, and a story worth sharing
A Taste of Home, Baked in Alabama
At Piggly Wiggly Birmingham, we believe that the best meals start with a sense of home—and few products capture that feeling quite like Sister Schubert’s rolls. These Alabama-made rolls are more than a side dish. They’re a Southern tradition, rich with flavor, family heritage, and hometown pride.
The story of Sister Schubert’s began in Troy, Alabama, in 1989, when Patricia “Sister Schubert” Barnes baked a batch of Parker House-style yeast rolls for a church fundraiser. Soft, buttery, and made with real ingredients, the rolls were an instant hit. What started as a single act of kindness soon turned into a beloved brand, known for its homemade quality and comfort-food charm.
At #thepigbham, we’re proud to carry local favorites that make every meal feel like home. Sister Schubert’s is one of those brands—born in Alabama, loved in Birmingham, and baked into family traditions across the South.
Southern Roots Run Deep: The Story Behind Sister Schubert’s
From Kitchen to Bakery
What began as a treasured family recipe quickly turned into a community favorite. As demand grew, Sister Schubert opened her first commercial bakery in Luverne, Alabama, in 1991. There, she began producing rolls at scale while staying true to her roots.
“Never compromise the things that make your rolls special—real ingredients, lots of love, and your own two hands.”
— Patricia “Sister Schubert” Barnes
That philosophy remains the foundation of the brand. Whether you’re enjoying them at a holiday feast or a Tuesday night dinner, homemade rolls in Birmingham don’t get more authentic than this.
A Brand That Stays True to Alabama
Even after becoming a household name, Sister Schubert’s has remained firmly rooted in Alabama. The Luverne bakery still operates today, providing local jobs and continuing to honor the core values of family, faith, and food—the same values that resonate deeply with Birmingham shoppers.
When you bring Sister Schubert’s to your table, you’re not just choosing Southern dinner rolls—you’re supporting a brand that has never left home.
Proudly Local: Supporting Alabama-Made Products
A Southern Tradition You Can Taste
Sister Schubert’s isn’t just a brand—it’s a part of Alabama’s food heritage. With each bite, you’re experiencing a tradition rooted in home cooking, hard work, and heart. From her early days in Troy to her bakery in Luverne and now kitchens across Birmingham, Sister’s story continues to rise.
At Piggly Wiggly Birmingham, we’re honored to support brands that reflect the values of our shoppers. When you pick up a pan of Sister Schubert’s rolls, you’re not just adding to your meal—you’re preserving a Southern tradition.
Buy Alabama’s Best Program
Sister Schubert’s is a proud member of Buy Alabama’s Best, a statewide initiative that encourages shoppers to support products made right here in Alabama. This program helps keep food dollars in-state, strengthens local economies, and promotes the amazing businesses that call Alabama home.
When you shop at Piggly Wiggly Birmingham and choose Sister Schubert’s, you’re doing more than enjoying a delicious roll—you’re helping to support Alabama products and the communities that produce them.
What’s Baking? Best-Selling Sister Schubert’s Rolls at Piggly Wiggly Birmingham.
Signature Favorites
- Parker House Style Yeast Rolls – The original classic. Golden on the outside, tender and fluffy inside.
- Dinner Yeast Rolls – A slightly smaller version, perfect for everyday meals.
- Cinnamon Rolls – Soft, spiraled rolls with sweet icing—great for breakfast, brunch, or holidays.
- Whole Grain Rolls – Made with 56% whole grains, this better-for-you option keeps the flavor while adding extra nutrition.
A Roll for Every Occasion
These Alabama-made rolls aren’t just for special occasions—they’re for all occasions. Whether you’re serving Sunday family dinner, hosting a holiday celebration, or just need a quick side to finish off your weeknight meal, Sister Schubert’s has you covered.
Bringing Sister Schubert’s to Your Table: How Piggly Wiggly Birmingham Makes It Easy
Seasonal Promotions
We make sure it’s easy to find Sister Schubert’s during the times that matter most. You’ll see her rolls prominently featured during:
- Thanksgiving, Christmas, and Easter – In premium in-store displays and holiday meal sections.
- Southern Supper Staples Week – Cross-promoted with other local Alabama brands like Milo’s Tea and Conecuh Sausage to make meal planning simple and Southern.
App Integration & Coupons
Looking to save or get inspired in the kitchen? Download The Pig Bham App (Google Play link) for:
- Exclusive digital coupons
- Meal Solution bundles with local favorites
- Recipes featuring Sister Schubert’s rolls and other Southern staples
In-Store Experience
We love featuring Sister Schubert’s as part of our in-store experience. From fall endcaps to cooking demos and Thanksgiving food drives, her rolls play a big role in the local events that bring our community together. It’s one more way we celebrate the brands that make Alabama proud.
Shop Local. Shop Sister Schubert’s.
Visit your nearest Piggly Wiggly Birmingham store today to bring home the comforting flavor of Sister Schubert’s rolls. Look for the Buy Alabama’s Best logo throughout the store to support local products and help build a stronger Alabama.
And don’t forget to download The Pig Bham App for special offers, recipe ideas, and savings on your favorite Alabama-made brands.
Piggly Wiggly’s Local Commitment
At Piggly Wiggly Birmingham, we’re proud to carry brands that call Alabama home. As part of the Buy Alabama’s Best program, we support local businesses that keep jobs and traditions right here in our communities. Look for the logo in stores and shop with pride—because every local purchase makes a difference.
Every Purchase Matters
Piggly Wiggly Birmingham is honored to partner with the Buy Alabama’s Best program, celebrating trusted Alabama favorites like Sister Schubert’s. Every purchase of an Alabama-made product helps strengthen our neighborhoods, support Children’s Hospital of Alabama, and keep traditions alive for future generations. Choosing Sister Schubert’s at The Pig means more than great taste—it’s a way to invest in the state we love. Learn more about how Piggly Wiggly Birmingham is celebrating Buy Alabama’s Best at this link.
#thepigbham | Proudly Southern. Proudly Local.