At Piggly Wiggly Birmingham, we’re proud to support the best local businesses—and few are more iconic to our community than Dale’s Seasoning, a flavorful favorite that’s been Made in Alabama for nearly 80 years. This week, we’re putting a spotlight on Dale’s Steak Seasoning and Sauce, now available at just $2.99 for a limited time. Whether you’re grilling out, cooking in, or prepping for game day, Dale’s adds a punch of savory Southern flavor that elevates every meal.
A True Birmingham Legacy
Founded in Birmingham, AL in 1946, Dale’s Seasoning has grown from a local restaurant recipe to a nationally beloved marinade brand—but it still proudly calls Birmingham home. For decades, families across Alabama and beyond have counted on Dale’s to bring out the best in steak, chicken, fish, and even veggies.
With bold, savory flavor and a time-tested recipe, Dale’s remains a must-have pantry staple in Southern kitchens.
Flavor That Speaks for Itself
Available now at your neighborhood Piggly Wiggly:
- Dale’s Original Steak Seasoning – 16 oz
A rich, robust blend of soy sauce and spices, perfect for marinating beef, chicken, pork, or veggies. Just 15–30 minutes of soaking time brings out mouthwatering flavor. - Dale’s Steak Sauce – 10 oz
Newer to the lineup, this bold sauce is made for dipping, dunking, or pouring over your grilled favorites. A versatile companion to any protein. - Dale’s Reduced Sodium Blend – 16 oz
Love the flavor but watching your salt intake? This blend delivers the same iconic taste with 41% less sodium, making it a healthier alternative for your weeknight meals.
All this, for just $2.99 each—while supplies last!
Perfect Pairings from Piggly Wiggly
Pair your Dale’s pick with locally sourced meats and fresh produce from your local Piggly Wiggly. Try it with:
- Alabama-raised chicken thighs for a juicy, flavor-packed grill
- Thick-cut ribeyes or sirloins from our butcher’s counter
- Fresh summer squash and zucchini soaked in Dale’s and char-grilled
Looking for a quick dinner idea? Marinate pork chops in Dale’s for 20 minutes, sear or grill, and serve with roasted sweet potatoes for a satisfying Alabama supper.
Why We Support Local
As part of our “Local Spotlight” series, Piggly Wiggly Birmingham is committed to supporting businesses that are rooted in our community. Dale’s is more than a seasoning—it’s a Birmingham-born success story that’s flavored generations of Southern meals.
By choosing Dale’s, you’re not only elevating your cooking—you’re also supporting a proud Made in Alabama brand that’s been serving families since the post-war era.
Stop by Your Local Piggly Wiggly Today
Ready to taste the difference? Visit your nearest Piggly Wiggly Birmingham location and grab your bottle of Dale’s Seasoning or Sauce for only $2.99—available while supplies last!
And don’t forget to check back weekly for more Local Spotlight features, where we celebrate the flavors, makers, and stories that make Alabama home.
Piggly Wiggly Birmingham – Proud to Support Local.
Eat Local. Shop Local. Love Local.