A Sip of Southern Tradition
In Alabama, some things just go together: Sunday suppers and sweet tea, front porch swings and friendly conversation, summer heat and a cool glass of something brewed just right. For generations, Red Diamond has been a part of those cherished Southern moments—its tea and coffee poured proudly at family dinners, neighborhood gatherings, and quiet mornings across Birmingham and beyond.
Founded in Birmingham in 1906, Red Diamond is more than just a household name—it’s a homegrown tradition. And at Piggly Wiggly Birmingham, we’re proud to offer Red Diamond Tea and Coffee on our shelves as part of our commitment to supporting Alabama-made favorites. For anyone who wants to buy local without sacrificing quality, Red Diamond is the real deal.
A Legacy Brewed in the Heart of Alabama
Red Diamond remains a family-owned business, now run by its fourth generation. With headquarters in Moody, just outside of Birmingham, the company continues to uphold the values that shaped it more than a century ago.
Their motto—“Perfect’s Not Easy”—says it all. From the beginning, Red Diamond has focused on one mission:
“To provide the freshest, best-tasting tea and coffee possible — and that hasn’t changed in over 100 years.”
Not only is Red Diamond one of the three oldest continuously operating coffee and tea companies in the U.S., it’s a source of pride for Alabama-made coffee and tea lovers everywhere.
Taste the tradition with Red Diamond Sweet Tea and Lemonade—fresh-brewed in Alabama and available now at Piggly Wiggly Birmingham. No powders, no preservatives—just real Southern flavor.
What Sets Red Diamond Tea & Coffee Apart
Real Tea, Real Flavor
When it comes to Southern iced tea, Red Diamond sets the standard. Every batch is fresh-brewed, never from concentrate, and contains no preservatives or additives. They use real tea leaves—never powders or shortcuts.
Whether you pick up a gallon or half-gallon jug from the fridge or brew your own using their family-sized tea bags, the result is the same: that classic Alabama taste.
“Sweet tea made right here in Alabama just hits different.”
Perfect for Sunday suppers, backyard BBQs, or front porch relaxing, Red Diamond Tea in Birmingham is as Southern as it gets.
Cool down with a refreshing glass of strawberry sweet tea made from Red Diamond’s premium tea bags—brewed with real tea leaves for bold flavor that’s perfect for summer. Available at Piggly Wiggly Birmingham.
Coffee Roasted with Care
Red Diamond’s coffee is crafted with the same attention to quality. From small-batch roasting to smooth, balanced blends, their coffee appeals to everyone from casual sippers to seasoned coffee lovers.
You’ll find whole bean, ground, and single-serve options, with favorites like the Classic Blend being pantry staples across the South.
If you’re searching for local coffee brands in Alabama, Red Diamond is a trusted go-to that brings warmth and flavor to every cup.
Local Impact That Goes Beyond the Cup
Red Diamond is more than a great taste—they’re a company that gives back. As a proud member of the Buy Alabama’s Best initiative, Red Diamond supports Children’s of Alabama hospital through proceeds from Alabama-made product sales.
As a major employer in the Birmingham area, Red Diamond also contributes to Alabama’s economy through jobs, partnerships with nonprofits, and school support. Brands in the Buy Alabama’s Best program contribute over $2 billion annually to the state economy.
When you choose Red Diamond Tea in Birmingham, you’re not just getting a quality beverage—you’re investing in the community.
👉 Support Local, Shop Alabama-Made – Buy Alabama’s Best
Red Diamond at Piggly Wiggly Birmingham
You’ll find Red Diamond products widely stocked at Piggly Wiggly Birmingham locations—from jugs of fresh-brewed sweet tea in our refrigerated section to neatly lined coffee bags on the shelves.
“When you choose Red Diamond at Piggly Wiggly Birmingham, you’re supporting over a century of local flavor and family tradition.”
Next time you’re browsing, look for the familiar Red Diamond label. Or find it fast using the Pig Bham App on the App Store or Google Play.
Bring Home a Taste of Alabama Tradition
From sweet tea brewed the right way to smooth, small-batch roasted coffee, Red Diamond delivers the flavor Alabama loves—right from our backyard to your table. With over 100 years of history, every sip tells a story of Southern pride, family tradition, and local excellence.
Looking for Red Diamond near you?
Stop by your neighborhood Piggly Wiggly Birmingham and experience local flavor done right.
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