More Than Just a Drink – A Local Legacy
Coca-Cola isn’t just a refreshing beverage—it’s a part of life in Alabama. From Friday night football games to Sunday suppers, Coca-Cola has been woven into family traditions across the state for generations.
At Piggly Wiggly Birmingham, we’re proud to stand alongside Coca-Cola United, another Alabama-rooted company with a deep commitment to community. Together, we serve our neighborhoods with a shared sense of pride and purpose.
“We are honored to be headquartered in Birmingham and proud to serve communities across Alabama where Coca-Cola has been a part of everyday life for generations.” — John Sherman, CEO, Coca-Cola United
Alabama Roots: Coca-Cola United’s 100+ Year Birmingham Story
Built in Birmingham, Bottled for the Southeast
Coca-Cola Bottling Company United was founded in 1902 right here in Birmingham, Alabama. What began as a local bottling operation has grown into the second-largest privately held Coca-Cola bottler in the U.S., serving millions across the Southeast.
With over 60 facilities and its headquarters still based in Birmingham, Coca-Cola United remains a powerful example of Alabama entrepreneurship and Southern success.
Local Jobs, Local Pride
Coca-Cola United employs more than 10,000 associates, with a strong concentration of jobs in Alabama. The company actively invests in local hiring, training, and charitable partnerships, fueling a work culture built on pride and purpose.
According to company reports, Coca-Cola United contributes $1.5 billion annually to Alabama’s economy, proving that local leadership can have regional—and national—impact.

Supporting Alabama: Why Local Brands Matter
When You Buy Local, You Build Local
As a proud legacy partner of the Buy Alabama’s Best initiative, Coca-Cola United helps champion the message that local products matter.
“Coca-Cola United is a key legacy partner in highlighting how locally-rooted brands support Alabama jobs and local reinvestment.” — Buy Alabama’s Best
When Alabama shoppers are aware of a product’s local origin, 88% say they’re more likely to choose it. Supporting brands like Coca-Cola United means you’re making a positive impact right at home.
Community Starts With a Choice
Your choice to buy Coca-Cola doesn’t just support one company—it helps power a broader local ecosystem. From Alabama-based suppliers and logistics providers to nonprofit partnerships and local retailers like Piggly Wiggly Birmingham, Coca-Cola United supports thousands of indirect jobs across the state.
On the Shelves at Piggly Wiggly: Familiar Favorites
Coca-Cola, Your Way – Every Day at The Pig
At all Piggly Wiggly Birmingham locations, you’ll find your Coca-Cola favorites stocked and ready for your next gathering or family meal. Look for:
- Coca-Cola Classic
- Coke Zero Sugar
- Diet Coke
- Sprite, Fanta, Barq’s
- Minute Maid juices
- Dasani water
- Powerade
Whether you need a 20oz bottle, 2-liter, or a multi-pack for the weekend, The Pig has you covered.

Always Front and Center
We make it easy to grab your Coca-Cola favorites by keeping them front and center with:
- Seasonal promotions
- Sports-themed tie-ins
- Family meal bundle offers
- End-cap displays
- Exclusive deals on The Pig Bham App (Google Play)
Giving Back: Coca-Cola United’s Impact in Our Communities
Beyond the Bottle
Coca-Cola United invests in the places where its employees and customers live. The company proudly sponsors:
- Local festivals and community events
- Youth sports programs
- Alabama nonprofits such as the Alabama Food Bank Association, Miles College, and local school initiatives
When Alabama Needs Help, They Step Up
In times of need, Coca-Cola United shows up. From disaster relief and tornado recovery to pandemic aid, their support is more than monetary—it’s hands-on and heartfelt.
Campaigns like “Share a Coke with Birmingham” have celebrated community pride through custom-labeled bottles featuring Alabama cities, teams, and causes.

Why It Matters: Alabama Shoppers Care About Community
Loyalty Runs Deep
In the South, Coca-Cola isn’t just a brand—it’s a tradition. Alabama families trust Coca-Cola because it’s been part of their lives for generations.
Coca-Cola United’s Birmingham roots only deepen that emotional connection. Knowing that your beverage comes from a company built in your backyard adds a layer of pride to every sip.
What You Buy Makes a Difference
When you buy Coca-Cola at Piggly Wiggly Birmingham, you’re doing more than quenching your thirst. You’re:
- Supporting Alabama jobs
- Fueling local economic reinvestment
- Choosing a brand that gives back to the community
Buy Alabama’s Best: A Local Promise
Coca-Cola United proudly stands alongside other Alabama-made favorites in the Buy Alabama’s Best campaign, which highlights the importance of choosing local products.
Every Coca-Cola purchase at The Pig helps:
- Support Alabama workers
- Provide for local families
- Fund critical partners like the Children’s Hospital of Alabama
It’s more than a drink—it’s a way to celebrate Alabama pride and give back.
👉 Support Local, Shop Alabama Made
Local Flavor, Legendary Taste
From its Birmingham beginnings to its everyday presence on our store shelves, Coca-Cola United remains a cherished part of Alabama life. At Piggly Wiggly Birmingham, we’re proud to share that legacy and to support the same values of community, tradition, and giving back.
So the next time you grab a Coca-Cola at The Pig, know you’re doing more than just stocking the fridge—you’re supporting Alabama.
Visit Us Today
Visit your local Piggly Wiggly Birmingham today and pick up your favorite Coca-Cola beverages—because when you shop local, you support Alabama.
Looking for deals? Check The Pig Bham app (Google Play) for digital coupons and Coca-Cola specials near you.
