At Piggly Wiggly Birmingham, we’re proud to put the spotlight on Non-Fiction Coffee, a homegrown Alabama brand that’s brewing more than just a great cup of joe — it’s brewing community, purpose, and a better tomorrow. This month, we’re featuring Non-Fiction Coffee’s premium blends in our Local Spotlight series, alongside a special offer on their Max Perez Iced Coffee. Whether you’re a casual coffee sipper or a true connoisseur, this is a sip worth celebrating.
What Is Non-Fiction Coffee?
Non-Fiction Coffee is a Birmingham-based specialty coffee company built on a mission: to source exceptional beans while telling real stories — from the farm to your cup. Each bag of Non-Fiction Coffee is directly traceable to its origin, highlighting individual farmers, families, and cooperatives around the world. Their approach is rooted in ethical sourcing, fair pricing, and high-quality roasting.
This isn’t just coffee. This is purpose-driven coffee — thoughtfully roasted in Alabama and packed with bold, honest flavor.
Ethically Sourced, Locally Roasted
What sets Non-Fiction Coffee apart? It’s their unwavering commitment to transparency and impact:
- Direct Trade Partnerships with coffee farmers in Honduras, Colombia, and beyond
- Small-batch roasting right here in Alabama
- Sustainable packaging and planet-friendly operations
- A portion of proceeds reinvested in farmer communities
By choosing Non-Fiction Coffee, you’re not only enjoying a premium cup — you’re directly supporting global growers and local Alabama industry.
Featured In-Store at Piggly Wiggly
Stop by your local Piggly Wiggly Birmingham and discover an assortment of Non-Fiction Coffee roasts, including:
- Colombia (Light-Medium Roast) – Bright, clean, and perfectly balanced
- Narrative (Light Roast) – Fruity and delicate, ideal for your morning pour-over
- Prologue Blend (Medium Roast) – Rich and approachable, a crowd-pleaser
- Classic Blend (Dark Roast) – Bold, chocolatey, and smooth
- Decaf Colombia (Dark Roast) – Full flavor without the caffeine
- Aldelmo Lopez, Copan Honduras (Medium Roast) – A standout single origin with sweet, nutty notes
Special Offer:
Max Perez Iced Coffee – 2 for $7 (12 oz.)
Assorted Bags – Only $12.99 each (16 oz.)
Now’s the perfect time to stock up, whether for yourself or as a thoughtful holiday gift.
Brew Tip from the Locals:
For maximum flavor, grind whole beans fresh right before brewing. Try using a French press or Chemex to highlight the natural tasting notes of your chosen roast.
Why We Love It
At Piggly Wiggly, we’re deeply committed to supporting Alabama-made products and community-driven businesses. Non-Fiction Coffee embodies everything we love about local entrepreneurship — quality, compassion, and a strong sense of purpose.
By carrying their products on our shelves, we’re helping connect Birmingham coffee lovers to meaningful, mission-forward products that make a difference both here and abroad.
Find It at Piggly Wiggly Birmingham
Look for Non-Fiction Coffee in the “Local Spotlight” section of your neighborhood Piggly Wiggly store. Whether you’re discovering it for the first time or you’re already a fan, now’s the perfect time to brew better.
Support Local. Drink Local.
Every time you buy Non-Fiction Coffee at Piggly Wiggly, you’re supporting Birmingham’s economy, Alabama farmers and roasters, and communities around the globe. It’s coffee with a cause — and it tastes even better because of it.
Stop in today and grab your favorite roast while supplies last!
Brew with purpose. Drink Non-Fiction.
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