Coffee with a Story
There’s coffee — and then there’s coffee with a story. Non-Fiction Coffee isn’t just another brand on the shelf. It’s a mission-driven, Birmingham-based roaster that believes every cup should connect people, inspire community, and do a little good in the world.
Now available at your neighborhood Piggly Wiggly Birmingham, Non-Fiction Coffee offers a unique blend of flavor and purpose — making it easier than ever to support local while sipping something exceptional.
Where to buy Non-Fiction Coffee in Birmingham? Start at your local Piggly Wiggly — because the best coffee experiences begin close to home.
Meet Non-Fiction Coffee: Local Roots, Global Reach
Born and roasted right here in Birmingham, Alabama, Non-Fiction Coffee is a brand with heart. Their guiding principle is simple but powerful:
“We’re storytellers disguised as coffee roasters.”
From the bean to the brew, Non-Fiction is about connection. Each roast is carefully sourced from farmers around the globe through ethical, transparent partnerships. Then it’s roasted locally in small batches, infusing every bag with their mission: coffee with a conscience — every bean, every cup, every story.
At Piggly Wiggly Birmingham, we’re proud to carry Non-Fiction Coffee as part of our ongoing commitment to highlight exceptional local makers and meaningful products.
A Blend with a Story: Comfort & Joy
If you try just one bag, let it be Comfort & Joy — a seasonal blend that lives up to its name.
Crafted in partnership with Studio By The Tracks, this coffee not only tastes amazing but also supports a vital Birmingham nonprofit that provides art programs for individuals with autism and developmental disabilities.
Comfort & Joy blend supporting Studio By The Tracks is more than coffee — it’s an invitation to enjoy your morning routine while directly uplifting local artists.
Your purchase helps fund art supplies, studio space, and visibility for these talented creators. That’s a cause we can all raise a mug to.
Start your morning right with this delicious iced Bundt coffee cake, topped with crunchy pecans and paired perfectly with a fresh cup of coffee—available now at Piggly Wiggly Birmingham.
Why It Matters: Ethical Coffee for a New Generation
Non-Fiction Coffee isn’t just delicious — it’s mission-driven and ethically sourced. They prioritize:
- Transparent relationships with coffee farmers
- Specialty-grade beans with traceability
- Long-term sustainability over quick profits
This approach isn’t just good for the planet — it aligns with what today’s consumers care about. With Non-Fiction Coffee, you can feel good about what’s in your cup — and how it got there.
Coffee + Food Pairing Guide: What to Enjoy with Your Brew
Coffee is better with a little something on the side — especially when that coffee is full of rich, comforting notes. Here’s how to pair Non-Fiction Coffee with your next meal or treat:
Comfort & Joy Blend Pairings
Flavor Profile: Cozy, warm, and gently spiced.
Perfect Pairings:
- From the Piggly Wiggly bakery: Cinnamon rolls, pecan pie, or a classic coffee cake.
- Savory bite: Try it with a slice of quiche or sharp cheddar biscuits.
- Holiday table tip: Complements sweet potato casserole beautifully.
Explore your favorite combos and elevate your mornings with thoughtful pairings from your neighborhood Pig.
Blending Southern Hospitality with Global Impact
Non-Fiction Coffee is a shining example of Southern values meeting global purpose. Every purchase supports farmers abroad and nonprofits here in Birmingham.
“Taste + Purpose = Loyalty”
It’s more than a tagline — it’s the kind of mission that creates lifelong customers.
At Piggly Wiggly Birmingham, we believe in curating products that represent the heart of our community. That’s why we’re proud to feature Non-Fiction Coffee on our shelves.
Make Every Cup Count
To recap: Non-Fiction Coffee offers local flavor, ethical sourcing, and meaningful impact — all in one beautifully roasted bag.
Pick up a bag of Non-Fiction Coffee at your neighborhood Piggly Wiggly. Whether you’re drawn to the flavor, the story, or the cause — every cup makes a difference.
You can also check the Weekly Ad to see if it’s featured this week, or use The Pig Bham App for convenient shopping and digital coupons on the go: