Summer is right around the corner, and Piggly Wiggly Birmingham is helping local shoppers get closer to the moments that define the season—including the global excitement of the FIFA World Cup. A limited-time ticket giveaway connected to Michelob Ultra is on the way, offering a chance to attend a live game and experience the energy firsthand. No purchase is necessary to enter. Now is the time to stay ready and keep an eye out in-store.
Your Chance to Win Big This Summer
Piggly Wiggly Birmingham is giving shoppers a limited-time chance to win game tickets and experience the energy of a live event. This opportunity focuses on getting you into the stands—where the atmosphere, the crowd, and every moment feel bigger in person.
It’s a simple way for local families and fans to turn an everyday store visit into a shot at a memorable summer experience.
Michelob Ultra and the Game-Day Experience
Michelob Ultra is a well-known name in sports, recognized for its connection to major events and active lifestyles—especially in the world of soccer, where it has become a familiar part of match-day culture. Its light, refreshing taste makes it a popular choice for game-day gatherings, whether you’re hosting at home or heading out with friends.
At Piggly Wiggly Birmingham, you’ll find Michelob Ultra 12-packs in both cans and bottles, making it easy to prepare for cookouts, watch parties, or weekend matches. It’s a simple addition that fits right into summer traditions.
A Global Moment with a Local Connection
The FIFA World Cup is one of the biggest sporting events in the world, bringing together fans from every corner of the globe. As the tournament comes to North America, excitement is building across the U.S.—including right here in Alabama. Matches are happening closer to home than ever before, giving fans a rare chance to feel connected to the global stage.
As an official beer sponsor of the FIFA World Cup, Michelob Ultra is part of that experience, appearing alongside some of the most anticipated matches and moments in the sport. From pre-match gatherings to watch parties, it has become a familiar part of how fans celebrate the game.
Piggly Wiggly Birmingham brings that energy into the local community. It’s where shoppers can prepare for match days, stock up for gatherings, and stay connected to the excitement of the World Cup—all without leaving their neighborhood.
What You’ll Find In-Store
When you visit your neighborhood Piggly Wiggly Birmingham, you’ll see Michelob Ultra featured throughout the store. Look for 12-packs in cans and bottles, along with displays that highlight the upcoming promotion.
In-store signage and weekly ads will keep shoppers informed, so it’s easy to stay updated while picking up everyday essentials. Everything is designed to make participation simple and convenient.
Giveaway Mechanics
Enter for a chance to win FIFA game tickets during your next visit to Piggly Wiggly Birmingham. With no purchase required and simple in-store registration or QR code entry, you can turn your everyday grocery trip into an unforgettable game day experience.
Piggly Wiggly Birmingham is keeping the process clear so shoppers can focus on the opportunity.
Make the Most of Summer Moments
Summer in Birmingham is filled with familiar traditions—grilling in the backyard, gathering with friends, and spending time with family. Adding a live game to your plans can turn an ordinary weekend into something memorable.
This promotion brings more value to your regular grocery trip, connecting everyday routines with opportunities that stand out. It’s one more way Piggly Wiggly Birmingham supports the moments that matter most in the community.
Stop by your local Piggly Wiggly Birmingham to stay informed about the upcoming FIFA World Cup game ticket giveaway. Look for Michelob Ultra in-store and check signage for updates.
No purchase necessary. Must be 21 or older to enter.